Table 4

The Effect of Newspaper Endorsement and Incumbency on White Crossover Voting

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Equation 1 Equation 2

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% Black -1.23 (0.33)** 1.14 (0.33)**

Black Incumbent 19.90 (9.23)*

Endorsement 21.24 (8.31)*

White Incumbent -5.87 (11.50) -3.76 (11.27)

Election Type -16.29 (8.90) -16.80 (8.65)

Intercept -37.75 -35.68

R Squared .57 .59

Adjusted R Squared .49 .52

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% Black: The percentage of registered voters within an election unit who are black.

Endorsement: Times-Picayune endorsement of a black candidate.

Election Type: Primary or runoff.

The coefficients for % Black, Black Incumbent, Endorsement, White Incumbent and Election Type are unstandardized regression coefficients. The standard error is reported in parenthesis.

* p<.05, ** p<.01, *** p<.001.