Performance Appraisals
The Role of Performance Appraisal in
Motivation
Almost all of the theories and approaches to
motivation assume that managers can accurately appraise-that is, evaluate-the subordinates'
performance and contributions to their jobs and to the organization. In
expectancy theory two of the main determinants of motivation are expectancy
(the perceived connection between effort and performance) and instrumentality
(the perceived connection between performance and outcomes such as pay, praise,
and career opportunities). Workers are likely to have high levels of
expectancy, instrumentality, and thus motivation only if their managers can
accurately appraise their performance.
According to equity theory, workers will be
motivated to perform at a high level only if they perceive that they are
receiving outcomes in proportion to their inputs or contributions to their jobs
and to the organization. Accurately appraising performance is necessary for
determining workers' contributions. From the perspective of equity theory,
then, workers will be motivated to perform a high level only if their
performance can be and is accurately appraised.
Procedural justice theory suggests that the
procedures that are used to appraise performance must be perceived as fair in
order for motivation to be high. If workers think that managers' appraisals are
biased or that irrelevant information is used in evaluating performance,
workers' motivation is likely to suffer. More generally, no matter which
approach managers use to motivate workers, workers will be motivated to
contribute their inputs to the organization and perform at a high level only if
they think that their managers can and do appraise their performance
accurately.
Because motivation and performance have so
great an impact on organizational effectiveness, many researchers have focused
on how to appraise performance in organizations.
Performance appraisal has two overarching goals:
These goals are interrelated because one of
the principal ways that managers motivate workers is by making decisions about
how to distribute outcomes to match different levels of performance.
Encouraging High Levels Of Motivation And
Performance
All the approaches to motivation depend on
the accurate assessment of a worker's performance.
An accurate appraisal gives workers two
important pieces of information:
Essentially, performance appraisal gives
workers feedback that contributes to intrinsic motivation.
A positive performance appraisal
An inadequate performance appraisal
Tells workers that their performance is
unacceptable and may signal that:
Example:
The case of Susan England, Ramona Michaels,
and Marie Nouri, salespeople in the women's clothing department of a large
department store, illustrates the important role of performance appraisals in
encouraging high levels of motivation and performance. England, Michaels, and
Nouri have just met individually with the department supervisor, Ann Rickels,
to discuss their latest performance appraisals. The performance of all three
sales clerks was assessed along four dimensions: quality of customer service,
dollar amount of sales, efficient handling of transactions (for example,
processing sales and re- turns quickly to avoid long lines), and housekeeping
(for example, keeping
merchandise neat on shelves and racks and
returning "try-ons" from the dressing rooms to the racks).
England received a very positive
evaluation on all four dimensions.
This positive feedback on her performance helps sustain England's motivation
because it lets her know that her efforts are appropriate and appreciated.
Michaels received a positive evaluation
on the customer service dimension but a negative evaluation on sales,
efficiency, and housekeeping.
Michaels tried very hard to be a good performer and provided exceptionally high
levels of service to the customers she served. Rickels noted' however, that
even though her shifts tended to be on the slow side in terms of customer
traffic, there was often a long line of customers waiting to be served and a
backlog of clothes in the dressing room to be restocked. Rickels is judged
Michaels's sales performance to be lackluster. She thought the problem might be
that Michaels's attempts to help individual customers arrive at purchase
decisions were consuming most of her time. Discussions with Michaels confirmed
that this was the case. Michaels indicated that she was working a hard as she
could, yet she knew that her performance was lacking on three of the four
dimensions. She confessed to feeling frustrated that she could not get
everything done even though she always seemed to be busy. Michaels' negative
performance evaluation let her know that she was misdirecting her inputs. The
time and effort she was spending to help customers were preventing her from
performing her other job duties. Even though Michaels' performance evaluation
was negative, it helped sustain her level of motivation (which had always been
high) because it showed her how she could become a good performer.
Nouri received a negative evaluation on
all four dimensions. Because Nouri
was an experienced salesperson who had the necessary skills and abilities, the
negative evaluation signaled Nouri and her manager that Nouri's level of
motivation was unacceptable and in need of improvement.
Providing Information For Decision Making
Performance Appraisals aid in the
following decisions:
Developing A Performance Appraisal System
Managers can use the information gained from
performance appraisal for two main purposes:
What decisions are required to
develop an appraisal system?
Developing an Effective Appraisal System
includes the following choices:
Choice 1: The Mix of Formal and Informal
Appraisals.
Formal Appraisals
What are the defining
characteristics of a formal appraisal system?
Informal Appraisals
What are the defining
characteristics of an informal appraisal system?
Reasons for Informal Appraisals
Why use an informal appraisal
system?
Who is likely to use an informal
appraisal system?
The smaller organization is, the more likely
it is to rely exclusively on informal performance appraisals.
Ideally Mixed
Ideally, an organization should rely on both
formal and informal performance appraisals to motivate its members to perform
at a high level and make good decisions.
Contribution of Formal Appraisals
The formal appraisal ensures that
performance gets assessed periodically along the dimensions important to an organization.
Contributions of Informal Appraisals
Choice 2: What Factors to Evaluate.
What factors are evaluated in an
appraisal?
Performance appraisal content can include:
Traits, behavior, and/or results
Traits
What are traits?
Personal characteristics (such as
personality, skills, or abilities) that are deemed relevant to job performance
are evaluated.
Disadvantages of using traits to assess
performance
What are the disadvantages of
using traits to assess performance?
1. Poor predictors of performance - Interaction of individual differences such as
personality traits or abilities and situational influences usually determines
behavior.
For this reason, traits or individual
differences alone are often poor predictors of performance because the possible
effects of the situation are not taken into account.
Traits may be good indicators of what a
worker is like but not very good indicators of what the worker actually does on
the job.
2. Risk of lawsuits - Traits do not necessarily have clear-cut
relationships with actual behaviors performed on the job, therefore workers and
law courts involved in cases of potential employment discrimination are likely
to view trait-based performance appraisals as unfair.
To avoid the negative effects of perceived
unfairness on worker motivation, as well as costly litigation, organizations
should use trait-based approaches only when they can clearly demonstrate that
the traits are accurate indicators of job performance.
3. Provides little motivation - The use of traits to assess performance does
little to help motivate workers because it focuses on relatively enduring
characteristics that cannot be changed in the short term, if at all.
For example, telling a division manager that
she lacks initiative or a hotel reservations clerk that he is impatient does
not give either worker much of a clue about how to do the job differently.
Behaviors
The focus is on the actual behaviors or
actions a worker displays on the job: What a worker does is appraised, not what
the worker is like.
A division manager's behavior might be
appraised in terms of the extent to which she has launched successful new
products and scrapped unprofitable existing products. A hotel reservations
clerk might be assessed on the extent to which he gathers all the information
needed to make accurate reservations that accommodate guests' requests and the
extent to which he satisfactorily explains unmet requests to guests.
What are the advantages of
appraising behaviors?
Advantages of behaviors - Relying on behaviors to assess performance is
especially useful when how workers perform their jobs is important, because it
lets them know what they should do differently on the job.
For example, telling a hotel reservations
clerk that he should explain why a certain request can't be met and should
answer guests' questions calmly and clearly regardless of how many people are
in line waiting to check in gives the clerk a lot more direction than simply telling
him he needs to be more patient, polite, and calm.
What are the disadvantages of
appraising behaviors?
Disadvantages of behaviors - One potential problem with relying on behaviors to
assess performance is that sometimes the same level of performance can be
achieved through different behaviors.
For example, two managers may be equally
effective at launching new products and scrapping unprofitable ones even though
one reaches decisions through careful, long-term research and deliberation
while the other relies more on gut instincts.
Results
When results are used to appraise
performance, the focus is not on what workers do on the job but on the effects
of their behaviors or their actual output.
The performance of a hotel clerk might be assessed
in terms of the number of reservations handled per day and on guests'
satisfaction ratings with their check-in experience.
What are the advantages of
appraising results?
Advantages of results - When there are many ways to achieve the same results
and which avenue a worker chooses is not important, results can be a useful way
of assessing performance.
What are the disadvantages of
appraising results?
Disadvantages of results -
Combination of Behavior and Results
It is a good idea to appraise both behavior
and results when both dimensions of performance are important for
organizational effectiveness.
In most sales jobs, for example, the results
of a salesperson's behavior (number of items sold) are crucial, but the kinds
of behaviors employed (treating customers courteously and politely and
processing transactions efficiently) are often equally important.
Choice 3: Methods of Appraisal.
The measures managers use to appraise
performance can be of two types: objective or subjective.
What are objective measures?
Objective measures such as numerical counts are based on facts.
When are objective measures used?
They are used primarily when results
are the focus of Performance appraisal.
The number of televisions a factory worker
assembles in a day, the dollar value of the sales a salesperson makes in a
week, the number of patients a physician treats in a day, and the return on
capital, profit margin, and growth in income of a business are all objective
measures of performance.
What are subjective measures?
Subjective measures are based on individuals' perceptions, and can be
used for appraisals based on traits, behaviors, and results.
What are the disadvantages of
subjective measures?
Because subjective measures are based on
perceptions, they are vulnerable to many of the biases and problems that can
distort person perception.
Because there is no alternative to the use
of subjective measures for many jobs, researchers and managers have focused
considerable attention on the best way to construct subjective measures of
performance.
Rating Systems
Typically, when subjective measures are
used, managers identify specific dimensions of performance (traits, behaviors,
or results) that are important in a job.
Then they develop some kind of rating scale
or measure to assess an individual's standing on each dimension. Various rating
scales can be used.
Three types of rating systems:
Graphic rating scale
The rater (the person responsible for the
performance appraisal) assesses the performance of a worker along one or more continua
with clearly specified intervals.
Advantages - Graphic rating scales are popular in organizations
because they are relatively easy to construct and use.
Disadvantage - different raters may disagree about the meaning of
the scale points. For example, what is "very discourteous behavior to one
rater may be only "discourteous" to another.
Behaviorally anchored rating scale (BARS)
Attempts to overcome the problem of
different raters disagreeing about the meaning of the scale points by careful
definition of what each scale point means.
Examples of specific work-related behaviors
correspond to each scale point.'
Disadvantage - sometimes workers exhibit behaviors corresponding
to more than one point on the scale. For example, a salesperson may than customers
for their purchases but otherwise tend to ignore them. A BARS can also take a
considerable amount of time and effort to develop and use.
Behavioral observation scale (BOS)
Overcomes the BARS problem workers
exhibiting behaviors corresponding to more than one scale point not only
describing specific behaviors (as does a BARS) but also asking rate to indicate
the frequency with which a worker performs the behaviors.
Disadvantage - A BOS, however, tends to be even more
time-consuming than a BARS for raters to complete.
Choice 4: Who Appraises Performance?
Who are people who should give an
appraisal?
Supervisors
We have been assuming that supervisors are
the people who appraise their subordinates' performance. This usually a fair
assumption. In most organizational settings, supervisors are responsible for
performance appraisal because they are generally the most familiar with their
subordinates' behavior and are responsible for motivating subordinates to
perform at acceptable levels.
Self-appraisal - may offer some advantages, because a worker is
likely to be familiar with his or her own level of performance. But most people
consider themselves to be above average, and no one likes to think of himself
or her- self as a poor performer, so a self-appraisal is likely to be inflated.
Peer appraisals - are appraisals given by a worker's coworkers.
Peers are often very familiar with performance levels, yet they may be
reluctant to provide accurate appraisals.
A worker may not want to give his friend a
poor rating. A worker may not want to give her coworker too good a rating if
she thinks this rating will make her look bad in comparison.
Nevertheless, peer ratings can be useful,
especially when workers are members of teams and team performance depends on
each member being motivated to perform at a high level.
Under these circumstances, team members are
motivated to provide accurate peer ratings because the whole team suffers if
one member performs poorly. By accurately appraising each other's performance,
team members can help motivate each other to perform well and can make sure
that all members do their share of the work. Peer ratings help to ensure that
no group members get a "free ride" and take advantage of hard-working
students in the group.
Subordinate appraisals - are appraisals given to a manager by the people he
or she supervises. Subordinates rate
the manager on, for example, leadership behaviors. In order for subordinates to
feel free to give an accurate appraisal (especially a negative one), it is
often desirable for the appraisals to be anonymous so that subordinates need
not fear retaliation from their supervisors. Many universities use anonymous
student evaluations to appraise the quality of instructors' classroom teaching.
Customer/ client appraisals
The advantage of using these other sources
of information is that each source may be familiar with important aspects of a
worker's performance. But because each source has considerable disadvantages if
used exclusively, some organizations rely on 360-degree appraisals.
360-degree appraisal - a worker's performance is evaluated by a variety
of people who are in a position to evaluate it. A 360-degree appraisal of a
manager, for example, may include evaluations made by peers, subordinates,
superiors, and clients or customers who are familiar with the manager's
performance. The manager would then receive feedback based on evaluations from
each of these sources.
When 360- degree appraisals are used,
managers have to be careful that each evaluator is familiar with the
performance of the individual he or she is evaluating. While 360-degree
appraisals can be used for many different kinds of workers they are most
commonly used for managers.
Advantages -
Increased feedback in all directions
Disadvantages -
When designing a 360 system, consider the
following questions:
Potential Problems In Subjective
Performance Appraisal
Awareness of these perception problems can
help to prevent them from leading to an inaccurate appraisal of some- one's
performance.
Pay as a Motivation Tool
One area of decision making that often has
profound effects on the motivation of all members of an organization, managers and
workers alike, is the distribution of outcomes:
Pay can be used not only to motivate people
to perform highly but also to motivate them to join and remain with an
organization.
Outcomes should be distributed to workers contingent
on their performing desired organizational behaviors:
Merit Pay Plans
Merit pay plan - A plan that bases pay on performance.
When pay is not based on merit, it might be
based on the particular job a worker has in an organization (all workers who
have this job receive the same pay) or on a worker's tenure in the organization
(workers who have been with the organization for a longer period of time earn
more money). Merit pay, however, is likely to be much more motivational than
pay that is not based on performance.
Merit pay plans tend to be used most heavily
at the upper levels in organizations but basing pay on performance has been shown
to be effective for workers at lower levels in an organization's hierarchy.
Should Merit Pay Be Based On Individual,
Group, Or Organizational Performance?
One of the most important choices managers
face in designing an effective merit pay plan is whether to base merit pay on
individual, group, or organizational performance. The following guidelines,
based on the theories of learning and motivation discussed in previous
chapters, can be used to make this choice:
Should Merit Pay Be In The Form Of A
Salary Increase Or A Bonus?
There are two major ways to distribute merit
pay: salary increases and bonuses.
When salary increases are used, individual
salaries are increased by a certain amount based on performance.
When bonuses are used, individuals receive a
lump-sum amount (in addition to their regular salary) based on performance.
Why are bonuses more motivational?
Bonus plans tend to have greater impact
on motivation than do salary increase plans, for three reasons:
Examples Of Merit Pay Plans
Two clear examples of individual-based merit
pay plans are piece-rate pay and commission pay.
Piece-rate pay plan - a worker is paid for each unit he or she produces,
as in the cases of a tailor who is paid for each piece of clothing he sews or
alters or a factory worker who is paid for each television she assembles.
Commission pay - (often used in sales
positions) salaries are a percentage of sales.
Salary levels in full commission plans
fluctuate directly in proportion to sales that are made.
Salespeople in a partial commission plan
receive a fixed salary plus an amount that varies with sales.
The maximum motivational impact is obtained
when pay is based solely on performance, as in a full commission plan.
Disadvantage - Workers operating under such a plan, however, are not
likely to develop any kind of team spirit.
Pay
Clearly, when pay is based solely on
individual performance, workers are motivated to perform at a high level, and
organizations may be able to attract and retain top performers because they
will receive maximum levels of pay.
But such plans can result in workers
adopting a highly individualized approach to their jobs and failing to take the
time or effort work together as a team.
Gain-sharing plans - Pay plans that are linked strictly to organizational performance
Workers in organizations that have these
kinds of plans are given a certain share of the profits that the organization
makes or a certain share of the expenses that are saved during a specified time
period.
Gain sharing is likely to encourage
camaraderie and a team spirit among workers because all organizational members
stand to benefit if the organization does well.
However, because pay is based on
organizational rather than on individual performance, each individual may not
be so motivated to perform at the high level or she would have achieved under a
pay plan based on individual merit.
Scanlon plan - This plan focuses on reducing costs. Departmental
and organization-wide commit are established to evaluate and implement
cost-saving suggestions provided workers.
Workers are motivated to make suggestions,
participate on the committees, and help implement the suggestions because a
portion of the cost savings realized is distributed back to all workers.
Profit sharing - Workers participating in profit-sharing plans
receive a certain share of an organization" profits.
Approximately 16 percent of workers in
medium and large company and 25 percent of workers in small firms receive some
form of profit sharing.
Rutgers University economist Douglas Kruse
estimates that productivity tends to increase from 3 to 5 percent when
companies institute profit sharing
Profit-sharing plans that give workers their
share of profits in cash tend to be more successful than programs that use some
sort of deferred payment (such as contributing workers' shares of profits to
their retirement funds).
If an organization has a bad year, then no
money may be available for profit sharing regardless of individual or group
performance levels.
The Ethics Of Pay Differentials And
Comparable Worth
The principle of comparable worth
suggests that jobs of equivalent value to an organization should carry the same
pay rates regardless of differences in the nature of the work itself and
regardless of the personal characteristics of the persons performing the
work."
Pay rates should be determined by factors
such as effort, skill, and responsibility on a job and not by whether one type
of person or another usually performs the job.
The gender, race, or ethnic background of
jobholders is an irrelevant input that managers should not consider when they
establish pay rates for different positions.
What are the advantages of
comparable worth?
When pay rates are determined by comparable
worth, it is more likely that all members of an organization will be motivated
to perform at a high level because they are more likely to perceive that they
are being paid on an equitable basis.
What are the disadvantages of
comparable worth?
Although comparable worth makes a lot of
sense in principle, it has been hard to put into practice. Organizations have
resisted basing salaries on comparable worth because pay levels for some jobs
would have to be raised (organizations rarely lower pay rates).
On a more fundamental level, however,
determining what the value or worth of a job is to an organization and
comparing this value to that of other very different types of jobs is
difficult. Such comparisons are often value laden and the source of
considerable disagreement.
Performance Appraisal Summary
Pay Summary
To have high levels of motivation, pay
should be based on performance
Discussion Questions
Who has had a formal performance appraisal?
What was the process used in your case?
Did you consider the process to be fair?
Why? Why not?
What are the 2 main goals of performance
appraisals?
1. To encourage high levels of worker motivation and
performance.
2. To provide accurate information to be used in
managerial decision making.
What factors must we consider when
developing a performance appraisal system?
What is your role as a manager in the
performance appraisal process?